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New green packaging lands on Coles supermarket shelves

Plantic has publically launched Plantic eco Plastic™ with a commercial supply agreement with Coles.

Coles is the first Australian supermarket to adopt the eco Plastic™ technology. Allister Watson, Coles General Manager Meat Delicatessen and Dairy, said the partnership was another example of Coles’ support for innovative Australian manufacturers.

“We’re very pleased to be working with Plantic, and it’s gratifying to see our partnership support their expansion into export markets,” Mr Watson said.

“We’ve been using the Plantic eco Plastic™ trays on a number of lines across our pre-packed beef, veal, lamb and sausage products since late 2011. We expect that over 95 million Plantic eco Plastic™ trays will be bought by our customers in 2012.

“The Plantic eco Plastic™ tray is a quality product that has real business and environmental benefits, and Coles will continue to look at other opportunities to expand the use of the Plantic eco Plastic™ tray across our meat range,”